Find Your Readers!

Professional beta readers charge for their services and are well worth the investment for the right person. There are also people who do it for free, but sometimes you get what you pay for. Beta readers provide a high-level, outside perspective on structure, plot, character, and readability — pointing out where things aren't clear or backstory is missing. If that's what you're looking for, there are places to find them, though the quality of feedback is hit or miss.

For marketing, it's a question of getting your book in people's faces (without being annoying). Start with your circle. Does everyone know about your book? Put it in your email signature and post on social media. Find online groups of your target audience — people who would respond well to your novel. Become a genuine member of these communities, and naturally your book will come up. Always carry copies with you so when people show interest, you're ready.

For publicity, pitch adjacent pieces to local media or smaller online publications on themes related to your book's content. This grows your audience organically because people self-select based on interest, and bylines link to where they can buy your book. Strategic paid advertising can also work well if targeted properly.

Great Ideas!